When the musical Oklahoma! ("Oh, What a Beautiful Morning", "Surrey with the Fringe on Top", "People Will Say We're in Love") opened to rave reviews in 1943, its lyricist, Oscar Hammerstein II, celebrated in a special way, taking an ad on Variety.
Hammerstein put words to more than 800 songs, including "Ol' Man River", "It Might As Well Be Spring", "Indian Love Call", "Some Enchanted Evening", "The Last Time I Saw Paris", "The Sound of Music", "Climb Every Mountain"...
In the 'celebratory' ad he listed his recent turkeys and adviced everyone as follows:
Hammerstein put words to more than 800 songs, including "Ol' Man River", "It Might As Well Be Spring", "Indian Love Call", "Some Enchanted Evening", "The Last Time I Saw Paris", "The Sound of Music", "Climb Every Mountain"...
In the 'celebratory' ad he listed his recent turkeys and adviced everyone as follows:
